ABSTRACT
Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers.
The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore review the problem and prospect of retail marketing in IMT.
The researcher main objective was to determine how effective the problem and prospect of retail marketing in Nkutume IMT effective the customers needs.
Based on the summary of finding first, is made up of general back ground of the study, and objective research question, scope and method of the study. Secondly, is made up of definition of retail marketing, marketing types, retail functions, problem and possible way of controlling retail marketing. Thirdly, the main topic of the study of the problem and prospect of retail marketing in IMT were discussed in full here the researcher observe the problem encountered during transaction, sampling were used to conclude the served carried out.
Recommendation made in the study to use, they will not only be satisfying customers with services offered, but a continues, increase in profit made there by the problem of the retailing a thing of past.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
Introduction
1.1 Background of the study
1.2 Objective of the study
1.3 Research question
1.4 Scope of study
1.5 Method of study
CHAPTER TWO
Literature review
2.1 definition of retail marketing
2.2 types of retail shop
2.3 function of retailing
2.4 problem of retail marketing
2.5 marketing strategies for retail firms
CHAPTER THREE
The problem and prospect of retail marketing in IMT
3.1 Problem of retail marketing in IMT
3.2 The prospect of retail marketing in IMT
CHAPTER FOUR
Summary of finding, conclusion and recommendation
4.1 Summary of finding
4.2 Conclusion
4.3 Recommendation
Bibliography
